Show Lead Capture
Never lose a show lead again.
- Custom QR codes for each show — buyers scan in seconds
- Instantly saves their info and sends a thank-you text
- Import leads from paper signup sheets
- Tag people by what species they want, budget, and timeline
- Automatic follow-up texts start the moment they scan
- GPS show check-in so you know which leads came from which show
- See how many leads you’re getting in real time during the show
Before HatchKit, most breeders only sell to about 5% of the people they meet at shows. With automatic follow-up starting within 60 seconds of a scan, that number climbs to 20–35%.
Animal Profiles
Every animal gets its own page. Every question gets remembered.
- Each animal gets a full profile: photos, morph, personality, price, and availability
- Tracks who asked about each animal — never lose track of “Do you still have that orange one?”
- See which animals are getting the most attention from buyers
- When someone messages about an animal, HatchKit links them together automatically
- Public profile page on your website so buyers can browse and inquire
- Mark an animal as sold and inventory updates everywhere instantly
- Upload videos and b-roll clips right to each animal’s profile
- One click to message everyone who asked about a specific animal
Breeders tell us the same thing: “Someone messaged me about a gecko three weeks ago and I can’t remember which one.” HatchKit remembers for you. Every animal, every question, every interested buyer — all connected.
Smart Shipping
Ship safe. Every time. Without the headache.
- Checks the weather along the entire shipping route automatically
- Knows the safe temperature range for 500+ species
- Decides whether to ship or hold — no guesswork
- Texts your buyer if the shipment is held, with an updated ship date
- Tells you exactly how many heat packs to use
- Works with FedEx, UPS, and Ship Your Reptiles
- Follows up after delivery to make sure the animal arrived safe
The average breeder spends 45 minutes per shipment checking weather and texting customers. HatchKit does all of it for you. No dead animals. No angry buyers. No stress.
One Inbox
Every message. Every app. One screen.
- MorphMarket messages show up instantly
- Instagram DMs, Facebook messages, texts, and emails — all in one thread per customer
- AI writes draft replies for you — you just approve or edit before sending
- AI automatically answers common questions (care, feeding, shipping, pricing) so you don’t repeat yourself 50 times a week
- Tells you who’s just browsing vs. who’s a serious buyer — so you know who to reply to first
- Turns social media comments into leads — when someone comments “How much?”, HatchKit auto-DMs them with details
- New messages from unknown people automatically save as new contacts
- Works on your phone — reply from anywhere, even at shows
Most breeders check 5 different apps and take 6+ hours to get back to people. With HatchKit, every message lands in one place, AI answers the common questions for you, and it tells you who’s actually ready to buy. Breeders using HatchKit reply 12x faster.
Automatic Follow-Up
Stay in touch with buyers — even while you sleep.
- Automatic texts and emails to new leads — starts following up within 60 seconds
- Alerts to interested buyers when you list new animals that match what they want
- 1-month check-in after a sale: “How’s your new gecko settling in? Need feeders?”
- 6-month upgrade reminder: “Time for a bigger enclosure? Here’s our guide.”
- 1-year anniversary: “Happy 1 year! Here’s a special deal as a thank you.”
- Automatically sends care guides when people ask common questions
- Gently nudges browsers toward buying with helpful info over time — no pushy sales tactics
- Reach back out to people who went cold
Most breeders lose contact with buyers after the sale. With HatchKit, your buyers hear from you at 1 month, 6 months, and 1 year — with helpful tips, not spam. They remember you, they come back, and they send their friends.
Deal Tracker
See exactly where every sale stands.
- Visual board showing every deal (Interested → Deposit → Paid → Shipped → Delivered)
- Deals move forward automatically when payments and shipments happen
- Send real invoices with payment links — no more Venmo screenshots or Zelle guesswork
- Full purchase history for every customer — see who bought what and when
- Automatically recognizes repeat buyers and VIP customers so you can prioritize them
- Waitlist for upcoming clutches — buyers sign up and get notified when babies are ready
- Every sale automatically updates your inventory — no manual spreadsheet entry
- Export your full sales history to a spreadsheet anytime
Stop keeping deals in your head or a messy spreadsheet. See every active sale at a glance, know your repeat buyers by name, and never let a paid deposit sit without following up. Every sale auto-updates your inventory.
Your Website
Look as professional as you are.
- Custom website with your logo and colors
- Gallery of available animals with morph info, photos, and price
- Blog for care sheets, breeding updates, and hatch announcements
- Contact forms built right in
- Links to your MorphMarket and social media pages
- Looks great on phones and loads fast
- Shows up when people search for reptile breeders in your area
A real website builds trust and catches buyers who find you through Google. Every inquiry from your site automatically gets saved as a new contact so nobody falls through the cracks.
Your Numbers
See what’s working. Do more of it.
- See exactly where your buyers come from — Facebook, Instagram, MorphMarket, shows, or your website
- Sales broken down by show, morph, and source so you know what’s working
- Which emails and texts get the best results
- Repeat buyer rate — how many customers come back for more
- Which animals get the most social media attention and engagement
- How many people you’re capturing at each show and how many turn into sales
- Seasonal trends so you can plan ahead
- Filter by any date range and export to spreadsheet
Most breeders have no clue which shows actually make money, which morphs sell fastest, or where their best buyers come from. HatchKit shows you all of it so you can stop guessing and start spending time where it pays off.
Media Library
All your photos, videos, and clips — organized and ready to post.
- Upload and organize photos and videos by animal, show, or folder
- Every animal’s photos, videos, and b-roll clips in one place
- Drag-and-drop upload from your phone or computer
- HatchKit pulls the right photos automatically when creating social posts
- Upload b-roll clips for reels and video posts
- See which photos have been used in posts and which haven’t
- Tag and search your media — find that photo of “Sunset” in seconds
Most breeders have thousands of photos scattered across their phone, nowhere organized, half of them never posted. HatchKit keeps everything sorted by animal so when it’s time to post or reply to a buyer, the right photo is right there.
Auto Social Posts
Your social media, handled for you.
- Daily Instagram posts written in your voice — not generic AI slop
- Tells you which animal to post next based on what’s getting attention and what hasn’t been posted recently
- Tracks how many times each animal has been posted and how much engagement it got
- Knows your show schedule: posts previews before shows and recaps after
- Matches the season: breeding updates in spring, hatchling posts in summer, show previews in fall
- Approve posts by replying to a text — ‘1’ to post, ‘2’ to skip, or send edits
- Posts directly to your Instagram and Facebook
- Turns comments on your posts into leads automatically
Smart rotation across 8 categories:
You know you should post more but who has the time? HatchKit writes a full week of real, species-accurate posts every Sunday night. You approve what you like and skip what you don’t — takes about 2 minutes.
Want to See How It Works?
Book a free 15-minute call and we'll walk you through exactly how each tool works for your species and your show schedule.
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